Responses
Analytics & Insights
Track form performance with submission counts, device breakdowns, UTM tracking, referrer data, and per-field drop-off analytics.
Last updated June 15, 2026
SK Form Builder includes built-in analytics to help you understand how your forms are performing and where customers are dropping off.
Basic analytics
Available on Basic and higher plans.
Per-form overview metrics available in the app dashboard:
| Metric | Description |
|---|---|
| Total submissions | The total number of successful submissions for this form |
| Submissions over time | A line chart showing submission volume by day/week |
| Device breakdown | Mobile vs. desktop submission split |
Use the date range selector to filter analytics to a specific period.
Advanced analytics
Available on Pro and Pro+ plans.
Deeper insights into where your form traffic is coming from and how customers are interacting with the form:
| Metric | Description |
|---|---|
| UTM source | Traffic source (e.g. google, facebook, email) |
| UTM medium | Marketing medium (e.g. cpc, social, newsletter) |
| UTM campaign | Campaign name |
| Referrer URL | The URL the visitor came from before reaching the form page |
| Response rate trends | How submission rates change over time |
| Per-field analytics | Completion rate and drop-off rate per field |
Per-field analytics
Per-field analytics show you which fields customers struggle with or skip:
- Completion rate the percentage of visitors who filled in this field
- Drop-off rate the percentage who left the form at this field
High drop-off on a specific field is a signal to simplify the question, make the field optional, or use Conditional Logic to only show it when relevant.
UTM tracking
UTM parameters are automatically captured from the URL when a customer visits a page with your form. No additional setup is required. The source, medium, and campaign values are attached to each submission and visible in the analytics view and in individual response records.
Example URL with UTM parameters:
https://your-store.com/pages/contact?utm_source=instagram&utm_medium=social&utm_campaign=summer2026Any submission from this URL will have instagram, social, and summer2026 as the UTM values in its response record.
Accessing analytics
- Go to the app dashboard → open a form.
- Click the Analytics tab.
- Use the date range picker to filter the view.
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