Integrations

Mailchimp

Add form submitters to a Mailchimp audience automatically on submission. Available on Basic and higher plans.

2 min read

Last updated June 15, 2026

The Mailchimp integration subscribes the customer's email to a Mailchimp audience (list) when a form is submitted.

Available on Basic and higher plans.

Setup

Get your Mailchimp API Key

In Mailchimp, go to Account → Extras → API Keys and create an API key.

Add the key to Global Settings

In SK Form Builder → Global Settings → Mailchimp:

  • Toggle Enable Mailchimp on
  • Paste your API Key
  • Save

Get the List ID (Audience ID)

In Mailchimp, go to Audience → Manage Audience → Settings → Audience name and defaults. The Audience ID is listed there.

Enable on the form

In the form builder → Settings → Integrations → Mailchimp:

  • Enter the List ID
  • Save

How it works

When a form is submitted:

  1. The app reads the submitted Email field.
  2. It subscribes that email to your Mailchimp audience.
  3. If the contact already exists, their subscription status is updated.

Email field required

An Email field must be on the form for Mailchimp integration to work.

Different audiences per form

Each form can be connected to a different Mailchimp audience. Set the List ID individually per form.

Troubleshooting

IssueCheck
Contacts not appearingConfirm the API Key in Global Settings is correct
Wrong audienceDouble-check the Audience ID in Mailchimp audience settings
Mailchimp compliance warningEnsure you have proper opt-in consent language on your form before using Mailchimp

Was this page helpful?