Notifications
Email Notifications
Configure admin and customer emails, merge tags, custom SMTP, the visual email builder, and domain verification.
Last updated June 15, 2026
SK Form Builder sends two types of email notification on each form submission: an Admin Email (to you or your team) and an optional Customer Email (to the person who submitted the form).
Admin email
The admin email is sent to one or more addresses you specify every time a form is submitted.
Settings (Form Settings → Email Notifications → Admin Email):
| Setting | Description |
|---|---|
| From Name | The sender display name customers see in their inbox |
| From Email | The sender email address |
| Admin Email(s) | One or more comma-separated recipients |
| Subject | Email subject line supports merge tags |
| Body | Email body rich text with merge tags for all field values |
Admin email is available on all plans.
Customer email
An optional confirmation email sent to the customer who submitted the form.
Available on Basic and higher plans.
To enable:
- Go to Form Settings → Email Notifications → Customer Email.
- Toggle Enable Customer Email on.
- Configure the subject and body.
The customer's email address is pulled from any Email field on the form. If the form has no Email field, no customer email is sent.
Merge tags
Use merge tags in your email subject lines and body text. They are replaced with real values at send time.
| Tag | Replaced with |
|---|---|
[form_name] | The name of the form |
[form_id] | The form's token/ID |
[response_id] | The submission's response ID |
[shop_name] | Your Shopify store name |
[customer_name] | The name submitted by the customer |
[form_data] | A full table of all submitted field values |
[Field_Label] | The value from any specific field replace Field_Label with your field's label, using underscores for spaces |
Example subject line:
New submission from [customer_name] [form_name] (#[response_id])Example: use a specific field value:
If you have a field labeled "Company Name", use [Company_Name] (spaces become underscores).
Visual email builder
Pro+ plans.
Instead of a plain text editor, the visual email builder gives you a drag-and-drop block designer for creating HTML emails. Add image blocks, text blocks, buttons, dividers, and spacers visually no HTML required.
Toggle between the plain text editor and the block builder in Global Settings → Email → Visual Email Builder.
Custom SMTP
Basic+ plans.
Send form notification emails from your own email server instead of the default Squadkin sender.
Setup:
- Go to Global Settings → Email → Custom SMTP.
- Toggle Enable Custom SMTP on.
- Enter your SMTP credentials:
| Setting | Description |
|---|---|
| Host | SMTP server hostname (e.g. smtp.yourdomain.com) |
| Port | Common: 587 (TLS), 465 (SSL), 25 |
| Username | SMTP authentication username |
| Password | SMTP authentication password |
| Encryption | TLS or SSL |
| From Address | Email address to send from |
| From Name | Display name for outgoing emails |
- Click Check SMTP to test the connection, then Send Test Email to verify delivery reaches your inbox.
Test before going live
Always use the Check SMTP and Send Test Email buttons to confirm your configuration works before publishing a form.
Custom sender email with DNS verification
Set a verified custom "From" address for better deliverability and brand consistency:
Enter your email address
In the sender email field, type the custom address you want to send from.
Confirm the address
A confirmation email is sent to that address. Click the link to verify ownership.
Add DNS records
The app provides SPF and DKIM DNS records. Add them to your domain's DNS settings via your domain registrar or hosting provider.
Verify DNS
Click Check DNS Status in the app. Once the records propagate (usually 1–48 hours), your domain is verified and emails go out from your custom address.
DNS propagation can take up to 48 hours. Use the Check DNS Status button to see the current status without waiting.
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